Music promoter dies after sustaining injuries in early-morning collision as Naira Marley, others pay tribute

Nigerian music promoter and socialite, Sam Larry, has been confirmed dead following a tragic road accident along the Lagos-Calabar Coastal Road in Lagos State.

He reportedly succumbed to injuries sustained in the early hours of Saturday after the vehicle conveying him collided with a trailer in a high-impact crash that left the car severely damaged.

Earlier reports had indicated that the promoter was rushed to hospital in critical condition, while his bouncer died at the scene of the accident.

Confirmation of Sam Larry’s death gained widespread attention after singer Naira Marley shared an emotional tribute via Instagram, mourning him as a “brother” and stating that he “refused to respond to treatments.”

The development has since triggered an outpouring of grief across social media, with fans, colleagues, and industry figures expressing shock over his sudden death.

Images and videos from the crash scene, which circulated online, had already underscored the severity of the accident, showing extensive damage to the front of the vehicle.

As of the time of filing this report, official statements from his family and management are still being awaited, while authorities have yet to release a detailed report on the circumstances surrounding the crash.

Sam Larry was a controversial but prominent figure in Nigeria’s entertainment scene, known for his close associations within the music industry.